The strategy

We just finished discussing tactics. But what about the bigger picture? How do you achieve independence in the shoe industry? That's a great question. One that can be apply to virtually every other important issue in life. However, there's no equally good answer.

This kind of creative reflection forces us to search for a good theory of "order over chaos" in this world. There are probably as many views on this topic as there are thinkers.

I'd like to ask the right question here. You can theorize as much as you see fit, but at the end of this discussion, I'll ask you about the harsh reality. I think a much better approach would be to ask, "What do they want?" The most effective strategy is to understand what makes shoe lovers truly want your product.

At least, that's what I think. Again, to be successful in business, you have to learn to ask the right questions. A little "take it as it is" helps too. My idea is based on the notion of ​​growing popularity after a spectacular feat.

Of course, I won't discuss that now. What matters is being recognized by being fully defined. There are ways to get people talking about you. It can be something original, controversial, phenomenal, etc.

You need to promote your brand somehow. But do it wisely if you don't want to remain a one-season sensation. Be patient. That's probably the hardest thing to overcome, especially in this information-saturated highway of ours.

Carefully observe what keeps people coming back. Make sure you can truly offer something different. Most importantly, be original in what you do and never change your vision. I truly believe it's a win-win scenario. You have to be brave and bold to survive.

Things can also be gradual. As a freelancer, I can slowly but steadily expand my client base. I'm more or less at that stage now. It's wise to keep a second job as a backup. My full-time job is incredibly healthy. Sometimes I get to work on shoe designs I would never have created under other circumstances. This is why I truly value this opportunity. At the same time, I get to meet clients from other brands. This is a real treat in a shoemaking career.

At its core, it's about aspirations. They stem from a vast world of inspiration. I want to earn an honest living as a man, according to my own principles. Shoemaking is a tool for achieving this. I've always been particularly sensitive to this lifestyle. I've sought out stories of others who share their own ways of achieving this goal.

That's one side of the coin. The other is that I want to make history. I trust my abilities and have my own ideas for footwear. The best in me hasn't yet emerged. Shoemaking business, however, is a challenge. It's a highly competitive environment. It takes years to establish. Above all, though, it's a truly beautiful, profound, spiritual walk of life.